At iFlex Studios we are constantly doing SEO testing to ensure we stay ahead of the curve and maintain best practices to rank our clients on Google. So today we’ve decided to publish our first public SEO case study. This particular case study is about the effect of CTR (click through rate) on rankings. Click through rate is the rate at which people click on your organic listing compared to how many people search the keyword that you are ranking for.
AMP and Facebook Instant Articles
The AMP project is an open source effort to speed up our mobile web experience. Even though many websites today are mobile-friendly, they still tend to be very sluggish, and clunky, and that’s where AMP (Accelerated Mobile Pages) comes in. The AMP project is aimed to make people’s experience on the mobile web not only faster, but smoother as well by getting rid of all the junk that most web pages have.
An AMP site is basically a normal HTML website, but with a couple of add ons and restrictions with the HTML code, and requires no build processes. Knowing that 40% of users on mobile devices drop off if it takes more than 3 seconds to load a page, AMP is here to help resolve that issue.
Content Marketing is extremely important when it comes to promoting your company, product, and/or service, and it’s something that definitely should be apart of your marketing strategy. Whether you’re a marketing agency that does SEO, or a local business, content marketing is vital in order to capture your audience. In this guide we will be diving into everything that you need to know to get started with content marketing in order to drive more revenue towards your business.
The first thing I want to point out is that your content marketing strategy should not be primarily based on soft metrics such as “facebook shares” or “views”, but primarily on revenue. Your content strategy should be producing you more revenue, and you need to figure out the costs behind it in order to properly track how your current strategy is working.
What is the best CMS for SEO?
If you’re just getting into SEO or you’re a business owner trying to figure out how to improve your sites rankings in the search engines you may be confused on how to properly build your site. This is totally understandable with all the CMS’s out there like WordPress, Magento, Joomla, and Drupal just to name a few. Within this article we aim to end that confusion and solve the case of the best CMS for SEO.
What is a CMS?
Image courtesy of: HubSpot
Before we dive into the fun stuff, let’s first answer this basic question. CMS is short for Content Management System. The point of these is to quite literally make it easier for you or others to have access to your site and manage it at various levels. This is in contrast with an html site where you need programming knowledge and must have access to the admin panel to make any changes to a site. If you want a more in depth explanation, as there are other interpretations check out this post by Comentum.
Titans of the Industry
Now that you know what a CMS is and it’s benefits let’s get into the major players in the industry, and what they have to offer.
By far the biggest CMS, WordPressis used by about 19% of all websites on the internet. That’s almost 75 million sites! WordPress isn’t the biggest without a reason, it’s popular mainly because of how easy it is to use. Think about the least technologically savvy person you know, could they build a website with WordPress? Yes they can! (Okay they at least need to know how to set up hosting). This is not to say that anyone can make a professional looking site with WordPress (or even a decent site), but that they can set up a working site and put words on it. Now what does WordPress have to offer that sets them apart from their competition? Being the biggest in the industry, they have by far the most plugins and therefore make it extremely easy to add some amazing features to your site. Also for SEO they have many amazing plugins to optimize your site for search engines. The best SEO plugins that we have come across are All in One and Yoast. These definitely help with the on page optimization of SEO but are by no means a complete solution.